Logo for a comic book publishing company
Black Josei Press
objective
Black Josei Press LLC is an independent press that aims to amplify comic books by Black and Brown women, femmes and non-binaries. The client wanted a logo that could tell the customer the personality of the brand by seeing the logo.
solution
Working closely with the owner, I created the horizontal and vertical logos and logomark; established color palette and type scheme; and organized a mini style guide that successfully exuded the brand’s modern, friendly, relatable, ethnic, warm, and feminine qualities.
CONCEPT
“The design, the symbolism, everything works super well and it looks beautiful.”
Based on the client’s answers on the brand exercise, I gave a variety of options that reflected her favorite visual themes. Figure #1, reflecting the feminine theme with flora, and Figure #3, inspired by comic panels, were the client’s favorites. However, she knew by first glance that #1a was going to be her final pick due to her affinity for sans serif typefaces.
“Gladiolus, a Guinean flower, became an essential part of the logo since it represented strength, perseverance, and moral integrity. Due to its name being Latin for ‘sword’, I combined the flower and pen to create a weapon mightier than the sword.”
COLOR TESTING
“Purple and yellow were the best fit for the color palette due to their respective gladiolus flowers’ symbolisms aligning with brand promises.”
Purple–symbolizing nobility, beauty, grace, mystery, and charm–epitomized the brand's aim to empower and uplift black and brown women as queens or leaders in the comic book industry.
Yellow–embodying happiness, joy, positive energy, friendship, cheerfulness, and compassion–reflected the brand's intention to collaborate with and create a community of WOC artists.
“Wow... I’m truly blown away. The colors are beautiful and vivid. I really love what you put together here and I’m pretty sure we found ‘it’.”
STYLE GUIDE
Check out the relaunched Black Josei Press website with all-new branding and stay tuned for the new Gladiolus Magazine (designed by yours truly).
© 2018 - 2023 Jamila Rowser A.K.A Black Josei Press, Some Rights Reserved